LESLIE BERUMEN FLORES


COACH SEE WHAT FITS

INFO
Coach’s See What Fits franchise supports a comprehensive online shopping experience showcasing the bags’ size capacity and practical uses.

A careful selection of props, styling, compositions, sound, and video direction subtly hints at each bag’s potential story while remaining evergreen for use across seasons.
[2025]

CATEGORY

Art Direction

TOPIC

Fashion



CREDITS Art director  Leslie Berumen Flores
Supporting Art Director  Travis Witmer
shoot Production Coordinator  Bayley Resetar
Photographer  Dichen Chen
Lighting Assistant  Weiren Jheng
Digital Tech  Jacky Jiang
DP  Michael Della Polla
GAFFER  Scott Surman
DIT/Swing  Lucas Ruderman
Second AC  Esther Kim
SOund tech  Billy JimProp Stylist  Aniza Iñiguez
Prop ASSISTANT  Vivian Quinn Lown
Parts model  Kyla Malloy
POST PRODUCTION coordinators  Alicia Parrish, Mary Song
Project Manager  Casey Hersh


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CONTACT GRAPHIC DESIGNER and ART DIRECTOR based in NYC. 
Currently art directing at COACH.

leslieberumenflores@gmail.com
EMAIL, LINKEDIN, INSTAGRAM, ARE.NA
Specializes in branding, typography, and photography, providing visual identities, art direction, editorial, packaging, website design and more. 

Open to freelance and collaborative projects.