RESONANCE MUSIC FESTIVAL
2022
Identity System


This identity system is for an imaginary rock festival named Resonance. The experimental type was created using bleach on black fabric, which produced not only a visual representation of rock music, but also the hands-on and physical qualities of a music festival. A billboard advertisement and line of merch (which includes socks, a hoodie, a tote bag, and guitar picks) were also created as part of this identity.