UNESCO MISTAKEN POINT
2023
Visual Identity, Editorial Design, Spatial Design, Digital Design, Poster/Print, 3D Design
Mistaken Point is a protected and UNESCO World Heritage Site known for it’s historically significant fossils. This visual identiy provides the site Mistaken Point a cohesive language indicative of the its prominent features: cliffs, fossils, multicolored stones, and frequent foggy weather. 

Located at the south-eastern tip of the island of Newfoundland, in eastern Canada, Mistaken Point’s fossils contain the history of Earth’s living organisms during the Ediacaran Period. This was when the first large, biologically complex organisms appeared on the planet, after almost three billion years of micro-dominated evolution. 
 


BOOKLET





A booklet available at the Mistaken Point's visitor center combines information from two booklets into one single information guide. The narrow pages detail the site's key features and history, and the larger pages describe the significance of UNESCO World Heritage Sites. 
 


PHYSICAL APPLICATIONS


UNESCO site signs available in English, French, Russian, Arabic, Spanish, and Chinese containing a brief description of Mistaken Point. They are situated along a pathway leading to the main viewing site, arranged in a spread out, alternating manner to avoid crowding. The signage is made of a frosted glass material elevated by stone bases.


 


 DIGITAL APPLICATIONS


 


BRAND IDENTITY