WAYFINDING DON QUIJOTE
2024
Wayfinding, Identity System, Rebranding
In 300 years, when Tokyo is overgrown with vegetation and taken over by Japanese discount corporation Don Quijote, a new wayfinding and signage system will be necessary to help citizens navigate the city, as well as to keep Don Quijote profitable and in authority.
At the turn of every corner, the Tokyo streets will be filled with the sound of the Don Quijote theme song, “Miracle Song,” along with chattering, wild animals and insects, multiple other advetisements.