DESIGNPHOTOGRAPHY
WAYFINDING DON QUIJOTE
2024
Visual Identity, Spatial Design, Poster/Print, Image Editing
In 300 years, when Tokyo is overgrown with vegetation and taken over by Japanese discount corporation Don Quijote, a new wayfinding and signage system will be necessary to help citizens navigate the city. Don Quijote rolls out this new idenity to stay profitable and maintain authority.
















At the turn of every corner, the Tokyo streets will be filled with the sound of the Don Quijote theme song, “Miracle Song,” along with chattering, wild animals and insects, and various advertisements, emulating the crowded characteristic of the stores.


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